Empyr debuts ultimate performance marketing model: ‘cost per revenue’ In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into [...]
Just some thoughts.
Marketing Day: Amazon drops free shipping minimum, Snapchat’s looping snaps & more Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places [...]
5 reasons to give SEO experts a seat at the website planning table Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of [...]
Social shopping: How to use social media analytics to quantify purchase intent tanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper [...]
Using Primary & Secondary Dimensions in Google Analytics Premade reports in Google Analytics show you a ton of information about who comes to your website. But what if you’re trying to [...]