1UP Media Inc. http://www.tonrakspa.com Performance Marketing Mon, 21 May 2018 22:51:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.15 How marketers can position their company to grow with Generation Z http://www.tonrakspa.com/how-marketers-can-position-their-company-to-grow-with-generation-z/ http://www.tonrakspa.com/how-marketers-can-position-their-company-to-grow-with-generation-z/#respond Mon, 15 May 2017 21:18:21 +0000 http://www.tonrakspa.com/how-marketers-can-position-their-company-to-grow-with-generation-z/ How marketers can position their company to grow with Generation Z Generation Z, the current 13-17-year-olds, have been mobile since middle school. Compared to millennials, who were mobile pioneers, Gen Z teens are mobile natives, according to Think with Google. This group is one of the only groups affected by advertising on the?basis of whether […]

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What does it mean to ‘be bold for change?’ http://www.tonrakspa.com/what-does-it-mean-to-be-bold-for-change/ http://www.tonrakspa.com/what-does-it-mean-to-be-bold-for-change/#respond Mon, 15 May 2017 14:54:40 +0000 http://www.tonrakspa.com/what-does-it-mean-to-be-bold-for-change/ What does it mean to ‘be bold for change?’ I didn’t set out to solve the gender wage gap when I started Googling for ways to successfully ask for — and ideally get — a raise at work, but the click led to the United Nations’ International Women’s Day site and a call for people […]

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Social Print Studio’s Strategy for Keeping Emails Authentic http://www.tonrakspa.com/social-print-studios-strategy-for-keeping-emails-authentic/ http://www.tonrakspa.com/social-print-studios-strategy-for-keeping-emails-authentic/#respond Mon, 15 May 2017 08:06:02 +0000 http://www.tonrakspa.com/social-print-studios-strategy-for-keeping-emails-authentic/ Social Print Studio’s Strategy for Keeping Emails Authentic On an 80-acre artist residency a few hours north of the San Francisco Bay area, Benjamin Lotan starts his day with an hour of digging holes. “It’s work with no goal or purpose,” he says. And, yet, it’s productive. As the co-founder of Social Print Studio—a San […]

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What does voice search mean for your local SEO strategy? http://www.tonrakspa.com/what-does-voice-search-mean-for-your-local-seo-strategy/ http://www.tonrakspa.com/what-does-voice-search-mean-for-your-local-seo-strategy/#respond Mon, 15 May 2017 02:04:12 +0000 http://www.tonrakspa.com/what-does-voice-search-mean-for-your-local-seo-strategy/ What does voice search mean for your local SEO strategy? The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with?improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t […]

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10 Google Analytics SEO Hacks To Increase Your Search Traffic http://www.tonrakspa.com/10-google-analytics-seo-hacks-to-increase-your-search-traffic/ http://www.tonrakspa.com/10-google-analytics-seo-hacks-to-increase-your-search-traffic/#respond Sun, 14 May 2017 19:57:38 +0000 http://www.tonrakspa.com/10-google-analytics-seo-hacks-to-increase-your-search-traffic/ 10 Google Analytics SEO Hacks To Increase Your Search Traffic [unable to retrieve full-text content] Keyword: (not provided). If this is you, read on. You might think that Google Analytics (GA) has no value to your SEO efforts because it hides your precious keyword data. Wrong. This post provides my 10 favorite Google Analytics SEO […]

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Isobar is Creating for the Future at NowLab http://www.tonrakspa.com/isobar-is-creating-for-the-future-at-nowlab/ http://www.tonrakspa.com/isobar-is-creating-for-the-future-at-nowlab/#respond Sun, 14 May 2017 13:51:49 +0000 http://www.tonrakspa.com/isobar-is-creating-for-the-future-at-nowlab/ Isobar is Creating for the Future at NowLab May 12, 2017 Share this content: Isobar is Creating for the Future at NowLab I started to get nervous standing near the edge of the cliff. I knew the device on my hand could teleport me anywhere in the visual field, and there seemed to be no […]

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Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & Latest Advertising Changes – Weekly Forum Update http://www.tonrakspa.com/can-you-trust-seo-tool-proprietary-metrics-how-seo-has-changed-latest-advertising-changes-weekly-forum-update/ http://www.tonrakspa.com/can-you-trust-seo-tool-proprietary-metrics-how-seo-has-changed-latest-advertising-changes-weekly-forum-update/#respond Sun, 14 May 2017 01:18:02 +0000 http://www.tonrakspa.com/can-you-trust-seo-tool-proprietary-metrics-how-seo-has-changed-latest-advertising-changes-weekly-forum-update/ Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & Latest Advertising Changes – Weekly Forum Update On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In […]

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One on One: Content Predictions from Ranjith Kumaran http://www.tonrakspa.com/one-on-one-content-predictions-from-ranjith-kumaran/ http://www.tonrakspa.com/one-on-one-content-predictions-from-ranjith-kumaran/#respond Sat, 13 May 2017 19:10:22 +0000 http://www.tonrakspa.com/one-on-one-content-predictions-from-ranjith-kumaran/ One on One: Content Predictions from Ranjith Kumaran Brightcove is the world’s leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers […]

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Let’s get visual: Shopping from within images http://www.tonrakspa.com/lets-get-visual-shopping-from-within-images/ http://www.tonrakspa.com/lets-get-visual-shopping-from-within-images/#respond Sat, 13 May 2017 06:30:40 +0000 http://www.tonrakspa.com/lets-get-visual-shopping-from-within-images/ Let’s get visual: Shopping from within images A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds front-load the search engine results pages (SERPs) with user-rich information, creating a new search experience for more personalized, localized and actionable results. Fast forward […]

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How video impacts mobile web performance and UX, part 1: data and download speed http://www.tonrakspa.com/how-video-impacts-mobile-web-performance-and-ux-part-1-data-and-download-speed/ http://www.tonrakspa.com/how-video-impacts-mobile-web-performance-and-ux-part-1-data-and-download-speed/#respond Fri, 12 May 2017 18:08:48 +0000 http://www.tonrakspa.com/how-video-impacts-mobile-web-performance-and-ux-part-1-data-and-download-speed/ How video impacts mobile web performance and UX, part 1: data and download speed Mobile video is great. When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well. Video content […]

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